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Faculty Research

PENGARUH BAURAN PEMASARAN JASA DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN RUMAH SAKIT LAWANG MEDIKA

Detail
Author DWI DANESTY DECCASARI
ID 202.710.209
Published Date 02-11-2011

Abstract

- The study aims, determine the effect of service marketing mic to customer loyality, determine the effect of customer satisfaction on customer loyalty, determine the role of customer satisfaction in improving the services marketing mix influence customer loyalty. The sample consisted of 53 respondens (consumers Medika hospital moca). Sampling techniques accidental sampling method. Analysis of data using multiple regression and path analysis with SPSS for windows. The result showed, services marketing mix positive effect on customer loyalty, customer satisfaction significant positively affect customer loyalty, customer satisfaction play positive role in improving the services marketing mix influence customer loyalty. Keyword: services marketing mix, customer satisfaction, customer loyalty