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Faculty Research

ANALISIS FAKTOR INTERNAL DAN EKSTERNAL YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN WANITA BERWIRAUSAHA (STUDI PADA KECAMATAN WAGIR MALANG)

Detail
Author HEDHER TUAKIA (Tim: Anggota 2)
ID 202.710.141
Published Date 20-08-2013

Abstract

ANALISIS FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN WANITA BERWIRAUSAHA DI WAGIR KABUPATEN MALANG Abstract The aim of this research was to know what factors affected to the women decision making as entrepreneur in Surabaya, and to answer to the research problem which is how is the internal and external factors affected to the women decision making as entrepreneur. Data gathering in this research was using survey method with questionnaire as instrument in this research. Respondent in this research come from the women small entrepreneur populations, there was 150 women small entrepreneur choose by the purposive sampling technique. To answer the research problems and test of hypothesis data was analyzed by using descriptive analysis, Correlation, Regression F-test and t-test. The result of the research show to us that the internal factors (interest, empowerment, and motivation) was affected to women in decision making as entrepreneur especially interest and motivation, but the empowerment was not affected significantly. Furthermore external factors such as the husband support and financial resource was not all affected but only the husband support was significantly affected. And the most dominant affected between those two variables was Motivation factor. Kata kunci : Interest, Empowerment, Motivation, Husband Support, Capital resources, and Woman Decision Making as Entrepreneur.