Date: 17-09-2019 Digital Publication Services : JABM | JAM | ABMR | ABMCS | BLOG

Faculty Research

MARKET ORIENTATION, LEARNING ORGANIZATION AND DYNAMIC CAPABILITY AS ANTECEDENTS OF VALUE CREATION

Detail
Author HANIF MAULUDIN
ID 202.710.307
Published Date 20-09-2013

Abstract

-Abstract Strategic competitiveness is achieved when a firm successfully formulate and implement a strategy of value creation. In order to create competitive advantage, the theory of competitive advantage have contributed to the present two major schools of the Market-Based View (MBV) and Resources-Based View (RBV), which both lead the company in creating a competitive advantage through superior value. The purpose of this paper is to examine the relationship between market orientation, learning organization and dynamic capability on value creation. Using a questionnaire survey, the paper is based on data collected from 105 owners or managers of industry creative in Indonesia. The partial least squares (PLS) structural equation modeling approach was used to analyze the data and test the hypotheses. The results indicate that, among the market orientation, learning organization, dynamic capability are significantly and positively related to value creation. Keyworlds: Value Creation, Dynamic Capability, Learning Organization, Market Orientation, creative Industry