Date: 29-03-2024 Digital Publication Services : JABM | JAM | ABMR | ABMCS | BLOG

Faculty Research

THE PORTRAITS OF ENTREPRENEURS IN TOURIST AREAS

Detail
Author NUNUNG NURASTUTI UTAMI
ID 202.710.186
Published Date 01-01-1900

Abstract

The Portraits Of Entrepreneurs In Tourist Areas Nunung Nurastuti Utami ABSTRACT The purposes of this study are: a. to identify the various problems of entrepreneurs around tourism industry of Malang, It concerns about marketing, finance, entrepreneurship attitude and maintain business sustainability, b. to explore the entrepreneur needs to strengthen their business in order to develop their business. This research was conducted in the location of attractions in Malang Indonesia, namely: Jatim Park, Selecta, Batu Night Spectacular and Payung Batu with a number of 60 respondents. The results show that Malang tourism entrepreneurship necessary for the development capital is a problem in general because their capital is very low. Synergy between local government, private and community development needs to be improved in view of the results of the survey showed low synergy with the local government employers. In addition to the above the need for in-service training for entrepreneurs as 76.6% of their services to consumers with regular and even worse, it is also about 81.7% of their sales skills to sell the ordinary even worse. No relationship between their educations with entrepreneurial behavior indicates that they have not the education entrepreneurship education, it requires training on entrepreneurship, in particular selling techniques. Keywords: entrepreneurial model – tourism - industry