Date: 29-03-2024 Digital Publication Services : JABM | JAM | ABMR | ABMCS | BLOG

Faculty Research

THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT CAPABILITIES AND PRODUCT INNOVATION AND ITS IMPACT ON MARKETING PERFORMANCE

Detail
Author HANIF MAULUDIN (Tim: Anggota 2)
ID 202.710.307
Published Date 01-01-1900

Abstract

THE RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT CAPABILITIES AND PRODUCT INNOVATION AND ITS IMPACT ON MARKETING PERFORMANCE Tundung Subali Patma Ludfi Djajanto Hanif Mauludin Abstrak Competition in the market is unavoidable, specially in meeting the demands on cheaper cost and better quality. In the era of hypercompetitiveness, companies are encouraged to always create uniqueness of product by making some innovations. Innovation has also attracted people to create more efficient and effective ways to reduce costs. Innovation is the source of competitive advantage for the company. Research has grown rapidly in demonstrating the benefits of interconnections between knowledge management, innovation, and company performance. The ability to use knowledge assets is effectively said to be one of the key guarantees of corporate success. Company performance will depend on the use of knowledge-based assets, innovation management, and integration practices. This study examines the relationship between knowledge management capability covering knowledge of infrastructure capability and knowledge process capability to product and its impact on marketing performance. The sample of research is small and medium business in East Java Indonesia as many as 200 companies. This study used structural equation modeling approach based on partial least square (SEM-PLS). The result showed that there was a significant positive effect between knowledge infrastructure capability to knowledge process capability and product innovation. There is also a significant positive influence between knowledge process capability to product innovation. Our result also confirm that there is a very strong influence between product innovation on marketing performance. Keyword: knowledge management capabilities, knowledge process capability, product innovation, knowledge process capability, marketing performance.